Client: Sveriges Annonsörer
Every year, the Association of Swedish Advertisers gathers the entire advertising industry around the unique 100 W awards, by many considered the most prestigious price in the business. We produced the 2018 gala and award ceremony at Stockholm City Hall with 700 guests and nominees in the audience. An evening filled with prices, with the special challenge of summing up the strengths of the winners in just a moment, and to create an evening of magic for the audience. And on top of all that, we activated sponsors to secure that their engagement added real value for the guests.