Environmental Brand Identity

Client: IBM Client Center Nordic

In 2018 IBM Sweden moved its head office to new locations in Kista+. IBM Client Center Nordic is part of IBM’s HQ and one of sixteen IBM Client Centers in Europe, providing inspiration and know-how for IBM customers, partners as well as employees.

PS Occasion had the honor to collaborate with the IBM team in developing the new Client Center. The assignment included both the permanent Environmental Branding and the Demo Expo Concept presenting IBM solutions. From Research  > Analysis > Strategy  > Concept > to Implementation.

Based on IBM’s Brand Identity and Brand Architecture we developed a clear structure for all communication and branding in the physical environment, to be relevant and valid over time.

  • Visitor Journey – Storytelling “chapters” in physical location
  • Orientation – Exterior & Interior signage
  • Intro/Outro  – Get to know IBM and IBM Client Center
  • Innovation Line – Get to know the IBM history
  • Today & Tomorrow – Get to know IBM future highlights
  • Experience Area – Get to know IBM solutions through main herobrands
  • Partner Ecosystem – Get to know IBM Client Center’s partner network
  • Demo Expo Concept – Get to know IBM solutions and collaborations

 

The upgraded IBM Client Center Nordic was inaugurated December 10th, 2019, the day of the Nobel Prize Ceremony, to honor the four Nobel Prizes, won by six IBM employees in 1973, 1986, 1987 and 2014.