Loop Rocks

Client: NCC

For the annual Politician’s Week in Almedalen, Gotland, NCC wanted to activate Loop Rocks, a service that helps companies and private individuals move large masses of construction materials, stone, gravel or soil. Our response to the challenge was to organize a Digging Battle, inviting NCC partners and customers to participate in an excavator contest with the object of moving a pile of material in the shortest time possible. It sounded like fun to us, and apparently to our target groups as well, since the activity stood out and developed into a real talking point among attendees. Apparently, everyone loves an excavator!