One city, one team
Örebro Sport Klubb have a strong support base in their home town, but needed more people to get involved. The success of a club often is dependent on the support they get. Together with ÖSK we recognized that the fans didn’t feel connected to the club. We developed a new brand platform and saw that the key was to build a relationship to the fans. We then launched a campaign celebrating the fans and the city and the seats started filling up at the home arena.