70 years anniversary

Client: Weland

We offered steel company Weland a turn key contract for their 70th anniversary year, including everything from internal and external celebrations, through brand activation, to training for employees, dealers, suppliers and customers. Our job was to get all audiences and all 30 subsidiaries, including employees, dealers, suppliers and customers, to feel the same sense of involvement and pride in Weland’s success.

The concept laid a solid foundation, and was used in all of the company’s marketing during the year. The graphics lent a new, fresher tonality, now implemented by the Group following the celebration. A number of events were developed for the various target groups. Two galas with a tailor-made show for employees and suppliers, a 3000 m² fair for the entire Group, and a special evening for customers and dealers. In addition, we also ran a major outdoor campaign and a number of brand activations to strengthen the brand and to draw attention to the local celebrations. Here are some of the metrics:

76% of the participants have reached a better understanding of the Group and its companies than before.

88% of the participants are more proud to be part of the Weland Group than before the anniversary.