Client: Sveriges Annonsörer

Every year, the Association of Swedish Advertisers gathers the entire advertising industry around the unique 100 W awards, by many considered the most prestigious price in the business.

For the second time, PS Occasion produced the gala and award ceremony at Stockholm City Hall with 600 guests and nominees in the audience. An evening filled with prices, with the special challenge of summing up the strengths of the winners in just a moment, and to create an evening of magic for the audience. And on top of all that, we activated sponsors to secure that their engagement added real value for the guests.

Our take on this 30th anniversary was to create a digital canvas with led blocks and sceptron tubes – filling it with stunning graphics, films and visuals. All to enhance the experience for both entertainment and award ceremonies.