Hello Cytiva 2021
In spring of 2021 Cytiva marked one year as a company. A celebration was planned with employees all around the world, focusing on the year that had passed – but even more importantly to look into the future. As teams could not physically meet, the challenge was to effectively communicate the message to every employee, no matter location, time zone or role in the company – in a completely digital format.
This was done via a broadcast, simultaneously streamed from hubs in Sweden, USA, Shanghai and the United Kingdom, where guests and speakers tuned in by link to the different studios. The agenda was a dynamic one-hour stream in order to keep everyone’s attention throughout the entire celebration. It included pre-recorded material contributed by employees as well as professionally produced segments. During the broadcast all participants could engage through interactive tools such as live comments and chat functions. The result was a sustainable and cost-efficient event, and the playful energy left a positive message to everyone participating.
Cytiva is a global life sciences leader with more than 10 000 associates across 40+ sites around the world. Cytiva provides technologies and services that advance and accelerate the development and manufacture of therapeutics.