Next Generation Scania Long Haulage launch

Client: Scania

The major Launch of Next Generation Scania in Paris 2016 was followed by sales and customer events at the headquarters in Södertälje. The introduction was the result of ten years of development, creating sustainable transport for the future and re-defining premium. Each range presented in a brand based and range specific set design. Our mission was to create an environment enhancing each range and its applications to work as a background for educational and sales activities. Apart from the set design we developed a digital tool  that was used through all three launches. Application for Long Haulage: Forestry, Agriculture, Manufacturing, Petrolium & Chemicals etc.