Client: Generation Pep
The non-profit organization Generation Pep are devoted to give all children and young people in Sweden the opportunity and desire to live an active and healthy life. When doing so, they are working to spread knowledge and engage both stakeholders and organizations in a joint effort to ensure that all children have the opportunity to live an active and healthy life. The organization is part of the Swedish Crown Princess Couple’s Foundation.
Once a year the initiative “Pep Forum” is held in order to inform, inspire and bring together people that have the possibility to improve children and young adults’ opportunities to live an active and healthy life. The event for 2020 had to be held online, and we at PS Occasion were there to partner up and make the broadcast as inspiring as possible.
”Pep Forum 2020” was completely digital and had eminent speakers such as H.R.H. Crown Princess Victoria, H.R.H. Prince Daniel, legendary athlete and operations manager at Generation Pep Carolina Klüft and Annie Lööf, leader of the Centre Party. Jessica Almenäs and Dona Hariri moderated the broadcast and made sure to keep the energy high during all segments.
We at PS Occasion are happy to take part in such an important cause, and the event turned out to give great results by engaging over 1300 participants in the broadcast, and with an average rating of 4,6 out of 5.