Next Generation Trucks & Services

Client: Scania

As Scania released a brand-new generation of trucks and services, we had the honour to design the launch introducing it to more than 10,000 customers from all over Europe, along with 12,000 employees from Sweden. Over a period of four months, we produced 81 events and created a 3000 m² experience centre in Södertälje, where guests could learn about the new products and services. At the same time, we highlighted Scania’s 125-year history, providing insights into the company’s technical excellence, engineering and design philosophy – all in a uniquely designed environment.