Smile and the world smiles with you
In celebration of World Smile Day 2016 the oral health company TePe wanted to engage their clients and get them to smile more. Together with digital agency Apartment5 we developed a Smil-O-Meter, a device that measured your smile through face recognition. We created an event at a pop-up location where you would get rewarded with oral health products based on your smile. People that have a good oral and dental health are more inclined to smile, so this was totally in line with TePe’s brand promise: We care for healthy smiles.