Frida Alfthan, designer and
Who is Frida?
I work as a Designer and Art Director. In the projects, I work on both developing the concepts and bringing them to life in production. The job is very diverse, and I have the opportunity to work on many different types of projects. It suits me perfectly – I am a curious person who enjoys solving problems.”
What difference does good design make?
Good design evokes reactions and stirs emotions. But it can also help people grasp complex messages or create a stronger experience.
What would you like to design?
A dream would be to design a fashion show for a major fashion house. A catwalk is often something where a concept can truly be taken all the way and evoke all the senses. Sound, light, invitations – it would be magnificent!