The Gentle art of being subtle

Tele2 Arena design

The Mission

Tele2 is the main sponsor and naming partner for the award winning stadium Tele2 Arena. In parallel with the stadium’s construction, we partnered with our client to formulate a strategy around how to best present the Tele2 brand around the venue. Focusing on delivering visitor value, and a subtle brand presence, we created a concept in a joint venture with digital agency North Kingdom, that was constant all through the arena.