The gentle art of being subtle

Client: Tele2

Tele2 is the main sponsor and naming partner for the award winning stadium Tele2 Arena. In parallel with the stadium’s construction, we partnered with our client to formulate a strategy around how to best present the Tele2 brand around the venue. Focusing on delivering visitor value, and a subtle brand presence, we created a concept in a joint venture with digital agency North Kingdom, that was constant all through the arena.