Festival 100

The Clas Ohlson 100 year birthday celebrations

The Mission

To celebrate their 100th anniversary, Clas Ohlson wanted to create something much bigger than a party. In true Clas Ohlson-spirit, they wanted to base the celebrations on all co-workers’ personal preferences when it comes to music, food and activities.

A familiar festival

We gathered the entire company for a festival at the very place in Dalarna where the company was founded a hundred years ago. Clas Ohlson celebrated its 100th birthday looking back at its history, sharing its visions for the future, and offering performances from some of Sweden’s major artists. The Festival 100 was a smash and hit!.