We Are Different
We are passionate about all aspects of sustainability, and the social perspective is close to our hearts. And when Lindex was on the hunt for an agency partner in communicating their DEI journey, we were proud that their choice fell on us.
Lindex has identified the power of actively working with DEI as a force for bringing new ideas, new energy, and new perspectives together – a crucial part in building a strong brand and company. They are doing the work and has for long been a brand that takes a stand for diversity, but one crucial factor is educating and communicating this to everyone in the organization and beyond. This is where we came into the picture.
Together with Lindex, we created a film featuring employees from all around their organization. All 9 got to share their perspectives, experiences and thoughts on questions concerning DEI that created the base for the fact that we are different – and that is a strength. The result was a story that dealt with both the individual, social and corporate perspectives on Diversity, Equity and Inclusion. True to the foundation that Lindex operates on.
A big thank you to Lindex for the trust, and also to all Lindex employees that we got to know and that wanted to share their stories. Get to know them by watching the film and read more about Lindex work on DEI here.
PHOTO AND EDITING: Viktor Annerstål
PRODUCTION, SCRIPT, CONCEPT: PS Occasion