Cleaner City

An unusual activity

When Fortum Värme inaugurated its new bio-power plant in Hjorthagen, Stockholm, both Fortum and the City of Stockholm wanted to mark a major day for the city on its path to more sustainable energy.

As a metaphor of a cleaner Stockholm, an installation was created where a dirty wall at Hornsgatan was scrubbed clean to reveal a pattern depicting the city and the forest. The campaign went live in both print and mobile media. Despite a tight budget, the entire communication effort made a huge media impact.