Although Tele2 is one of Swedens biggest telecom providers there has been a misconception that they don’t have good coverage. Our mission was to change the public opinion. We started a journey all across Sweden where you could follow some of our most popular Youtubers. Every week we did a stop where we live streamed a talkshow and a performance by an upcoming artist. People got engaged by the content and we solidified that Tele2 has good coverage.