Scania Next Generation

Scania trucks & services launch event

The mission

As Scania released a brand-new generation of trucks and services, we had the honor to design the launch introducing it to more than 10,000 customers from all over Europe, along with 12,000 employees from Sweden.

1 event – 81 times

Over a period of four months, we produced 81 events and created a 3000 m² experience centre in Södertälje, where guests could learn about the new products and services. At the same time, we highlighted Scania’s 125-year history, providing insights into the company’s technical excellence, engineering and design philosophy – all in a uniquely designed environment.